Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Who Comes First: The Customer Or the Employee?

Posted on October 31, 2016 by bermanevansretail

The question in the title to this post raises an interesting issue. Yet, the answer is not as simple as it may appear. Of course, retailers should always want their customers to be happy — and therefore, profitable and hopefully … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Key Numbers for Retailers

Posted on September 26, 2016 by bermanevansretail

Martec International (a retail consulting firm) and Microsoft Business Solutions recently produced a report on How to Get the Numbers That Matter in Retail: “The objective of this white paper is to review various aspects of retail financial management and to … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | Leave a comment

Retailers: Engage in Scenario Planning. Please!

Posted on August 31, 2016 by bermanevansretail

Note: This post applies to both (a) business planning and the retailer’s flexibility to change as needed and (b) personal planning and YOUR flexibility to change as necessary. In either case, we must be able to adapt to an uncertain … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , , , | 1 Comment