Category Archives: Part 8: Putting It All Together

This sub-category encompasses introlling and controlling the retail strategy.

Informative Infographic on the Customer Shopping Experience

Posted on June 30, 2017 by bermanevansretail

As we have discussed before, there are many factors that affect whether a shopper receives a good customer experience — and whether a shopper completes a purchase or becomes loyal to the company.   Take a look at this infographic … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | 1 Comment

Best Buy’s Comeback: Real Or a Mirage?

Posted on May 26, 2017 by bermanevansretail

Finally, some really good retail news! Yesterday, Best Buy’s stock set an all-time high. What does that signify — a long-term comeback for Best Buy or a short-term mirage? Let’s begin with some background. As with many mostly store-driven retailers, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

Google Analytics Is for Small Businesses Too!

Posted on May 15, 2017 by bermanevansretail

All almost all of us have heard of Google Analytics. So, what is it and what information can be generated from using it? As described by Google: “Google Analytics gives you the digital analytics tools you need to analyze data … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 8: Putting It All Together, Social Media and Retailing | Leave a comment