Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Reflecting on the 15th Anniversary of 9/11

Posted on September 11, 2016 by bermanevansretail

It has now been 15 years since one of the worst days in American history — a tragedy that many of us will remember forever. On this anniversary, it is a good time to reflect. Each year on this date, … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Back-to-School Retail Sales Numbers for 2016

Posted on September 6, 2016 by bermanevansretail

For many retailers, back-to-school revenues represent a significant component of their annual revenues. In the United States alone, the National Federation estimates that total 2016 back-to-school revenues will exceed $27 billion. Take a look at this infographic from Statista to … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Retailers: Beware of Ransomware

Posted on August 30, 2016 by bermanevansretail

The term “ransom” has been around for hundreds of years and is best described as a way to redeem someone from captivity, bondage, detention, etc., by paying a demanded price. Today, we have another destructive variation of the word ransom … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues | Tagged , , , , , , , , , , , , , , | 3 Comments