Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

The Future Roles of the Physical Store

Posted on March 23, 2017 by bermanevansretail

As we are well aware, many traditional brick-and-mortar stores are evolving in response to the impact of online shopping — which more and more people are using both to acquire information and to make purchases without visiting a store. Big … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

U.S. Shoppers’ Online Activity Across Borders

Posted on March 20, 2017 by bermanevansretail

How much do U.S. online shoppers buy from outside the United States? This is an important question for both U.S. and foreign online retailers. eMarketer helps us answer the preceding question: “More than three-fourths (77.0%) of U.S. Internet users were … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 7: Communicating with the Customer | Tagged , , , , , , | 1 Comment

Who Is Most Apt to Use a Smartphone in the Store?

Posted on March 16, 2017 by bermanevansretail

In just a short time, smartphone in-store usage has exploded. Unsurprisingly, younger shoppers are leading the way. According to eMarketer: “A February 2017 survey of U.S. smartphone users conducted by Euclid Analytics found that respondents ages 16 to 21 (Generation … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , | 1 Comment