Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

Here Are Reasons Why Good Stores Succeed

Posted on June 2, 2017 by bermanevansretail

Since retail stores still represent about 90% of U.S. retail shopping, they are not facing imminent death (as some have predicted). Here are two charts from eMarketer that summarize why and how physical stores retain a lot of popularity, despite … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Best Buy’s Comeback: Real Or a Mirage?

Posted on May 26, 2017 by bermanevansretail

Finally, some really good retail news! Yesterday, Best Buy’s stock set an all-time high. What does that signify — a long-term comeback for Best Buy or a short-term mirage? Let’s begin with some background. As with many mostly store-driven retailers, … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , | Leave a comment

It’s Time for Small Business Web Sites to Step Up

Posted on May 22, 2017 by bermanevansretail

There’s been a lot of discussion about how leading traditional retailers are stepping up their online efforts and investing more in there sites. But, what about small businesses? They need to step up their online efforts also. According Australia-based WebAlive: … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment