Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

A Quiz on Ad Technology

Posted on September 18, 2017 by bermanevansretail

Coversant, an ad tech and media company, has developed an informative and fun quiz about firms that want to do better with ad technology:   “DIY [do it yourself] can be dangerous. What do you know about ad tech? If … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , | Leave a comment

More on the State of Store Retailing in 2017

Posted on September 14, 2017 by bermanevansretail

Here is an informative infographic on the state of store retailing in 2017 that is not all gloom and doom. According to Kevin Flanagan, director of content marketing for TimeTrade: “In our third-annual State of Retail survey, TimeTrade asked consumers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments

Better Attracting Loyal Consumers

Posted on September 13, 2017 by bermanevansretail

It is crucial that retailers continuously strive to attract and retain loyal shoppers — as we’ve discussed before. [Click here, for example]. As Martin Powton writes for Customer Think: “It takes so much effort to gain a customer now with an ever-increasing … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment