Category Archives: Part 7: Communicating with the Customer

This sub-category encompasses establishing and maintaining a retail image, and promotional strategy.

How Shoppers Can Eat and Live Better

Posted on October 16, 2017 by bermanevansretail

Are you healthy? Do you feel stressed out? If these topics interest you, today’s post is for you. Eating, Living Better. We have posted many times on these topics, including these: How Physically Active Are YOU? How Healthy Are We? … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | 1 Comment

How to Be Safe Online

Posted on October 10, 2017 by bermanevansretail

As we know, hacking and identity theft make us more vulnerable than ever  when we shop with a credit or debit card — whether in a store, over the phone, or online. So, we need to do all we can … Continue reading →

Posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Time to Close the Customer Experience Gap

Posted on October 9, 2017 by bermanevansretail

Customer experience includes all interfaces that firms have with people. A great experience leads to satisfaction and repeat business. Accordingly, closing the customer experience gap is vital. Closing the Customer Experience Gap Some firms are rather weak in this area … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | 1 Comment