Category Archives: Part 6: Merchandise Management and Pricing

This sub-category encompasses developing and implementing merchandise plans, financial merchandise management, and pricing in retailing.

Shopper Marketing More Important Than Ever

Posted on July 5, 2016 by bermanevansretail

As noted by the GMA (Grocery Manufacturers Association) and consulting firm Deloitte, in their report “Shopper Marketing: Capturing a Shopper’s Mind, Heart and Wallet”: “Despite industry debates and differing opinions, shopper marketing should be consistently defined from the shopper’s point-of-view. It … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment

Pricing & Small Retailers: Questions to Consider – Part 6

Posted on June 30, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 6″ by Joel R. Evans and Barry Berman  In this article, we wind up our six-part series on pricing in retailing. We hope our Q&A has been helpful. … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment

Pricing & Small Retailers: Questions to Consider – Part 5

Posted on June 29, 2016 by bermanevansretail

TIPS FOR BETTER RETAILING: “Pricing and Small Retailers: Questions to Consider – Part 5″ by Joel R. Evans and Barry Berman  This is the fifth in our series of six columns on hints for price-setting in retailing. How would you respond … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment