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Category Archives: Part 6: Merchandise Management and Pricing
One in Ten to Shop on Thanksgiving?
Just a few years ago, almost all retailers closed on Thanksgiving to give their employees and shoppers a breather before the big shopping push on Black Friday. Things are sure different today. As reported by Andria Cheng for MarketWatch: “About … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, Macy's, MarketWatch, merchandising, pricing, promotion, Prosper Insights, Thanksgiving, trends, Wal-Mart
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Small Biz Retailer: Helpful Insights and Resources
Small Biz Retailer is a Web site that focuses on smaller firms. It offers a wide range of useful information: “The big retailers typically have people to whom to delegate many tasks. The challenge for the so-called ‘small retailers:’ they … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged opportunity, planning, Small Biz Retailer, small retailer, tips
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What Is the Impact of Odd Pricing?
Evans on Marketing Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years. Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather … Continue reading
