Category Archives: Part 5: Managing a Retail Business

This sub-category encompasses retail organizational structures, human resource management, financial operations management, and operational operations management.

Effective In-Store Marketing

Posted on February 27, 2017 by bermanevansretail

Are you doing the best job that you can with your in-store marketing? Do you stand out from competitors (including online competitors)? Consider the tips in the infographic below from M2 on Hold.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Careers at Sephora

Posted on February 22, 2017 by bermanevansretail

Sephora is a global powerhouse in cosmetics and other beauty care products. It has 2,300 stores in 33 countries around the globe. worldwide, with more than 430 stores in the Americas. The retailer offers a number of career opportunities: “At Sephora, … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 5: Managing a Retail Business, Retail Executive Interviews | Tagged , , , , , , , | 2 Comments

Are YOU Prepared for Ad Blocking?

Posted on February 20, 2017 by bermanevansretail

Ad blocking is becoming an enormous problem for online retailers, going from a nuisance a couple of years ago to a major threat today. ARE YOU PREPARED TO HANDLE IT? Technopedia describes ad blockers as follows: “An ad blocker is … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business | Tagged , , , , , , , , | 2 Comments