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Category Archives: Part 5: Managing a Retail Business
Using QR Codes to Prevent Showrooming
As we have blogged several times (see this post, for example), bricks-and-mortar retailers are doing all they can to reduce shoppers’ use of showooming — whereby they visit a retail store to learn more about products and then buy online. A … Continue reading
Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged Best Buy, ClickIQ, Home Depot, online shopping, QR, Scanbuy, shoppers, showrooming, Staples, technology
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Employees: A Key Costco Competitive Advantage
Costco has a big advantage over most of its rivals: loyalty from both its customers (who renew their memberships at high rates) and employees (who rarely turn over). In this video, Costco founder, chairman, and former CEO Jim Sinegal explains that advantage to … Continue reading
