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Category Archives: Part 5: Managing a Retail Business
Retailers Moving Up the Holiday Shopping Season
After dominating the Christmas holiday season for years, Black Friday is now facing increased competition from Thanksgiving store openings and Cyber Monday. According to eMarketer: “Retailers are shifting their holiday promotions up earlier each year, and the buzz has moved … Continue reading
Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Black Friday, customer expectations, Cyber Monday, holiday, merchandising, online shopping, opportunity, promotion, shopping, trends
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Retail Career Videos
Be inspired. Take a look at these retail career video clips from a variety of firms.
2012 Retail Customer Loyalty Winners
Each year, Brand Keys publishes a Customer Loyalty Engagement Index that rates hundreds of firms. The results for 2012 are now in: “The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty, and drive … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged Brand Keys, competition, customer expectations, customer loyalty, customer service, experiential retailing, retail analytics, success
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