Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

How Review Sites Operate: The Case of TripAdvisor

Posted on May 9, 2017 by bermanevansretail

People often look at online customer reviews when deciding on their travel plans. And many travelers are active users of TripAdvisor, which: “is the world’s largest travel site, enabling travelers to unleash the potential of every trip. TripAdvisor offers advice from … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , | Leave a comment

Another Record Mother’s Day Expected for Retailers

Posted on May 3, 2017 by bermanevansretail

Finally, there is some good news for retailers. Mother’s Day 2017 is expected to generate about 10 percent more in retail revenues than in 2016. As reported by Ana Serafin Smith for the National Retail Federation: “Consumers say they will spend … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments

Amazon Dives into Custom Clothing

Posted on May 2, 2017 by bermanevansretail

Yes, you read the title of this post correctly. Not only is Amazon getting more involved in apparel retailing, it is also patenting a unique custom-clothing process. As Nick Wingfield reports for the New York Times: “This year, Amazon will … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , , | 1 Comment