Category Archives: Part 3: Targeting Customers and Gathering Information

This sub-category encompasses identifying and understanding consumers, and information gathering and processing in retailing.

Understanding Shoppers’ Use of Coupons

Posted on December 17, 2012 by bermanevansretail

Look at this infographic to see how important couponing is as a promotion tool for retailers in the United States. Despite the shifts in technology, shoppers still like their coupons.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment

Your Retail Pricing Strategy and Your Revenue

Posted on December 16, 2012 by bermanevansretail

We are pleased to present this guest post from Erik Grueter, a marketing associate at Price Intelligently, a Boston Price Optimization company. A link to the firm’s blog is provided at the bottom of this report. ___________________________________________________ Driving profit in … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , , , , | Leave a comment

How Shoppers Are “Looking Local”

Posted on December 15, 2012 by bermanevansretail

Consumers don’t just patronize large chains. They also local like their local retailers. As reported by Rely Local: “According to comScore’s 5th Annual Local Search Usage Study for 2012, findings show that people have more trust in local Internet search … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | Leave a comment