Category Archives: Part 2: Ownership, Strategy Mix, Online, Nontraditional

This sub-category encompasses retail institutions by ownership type, retail institutions by store-based strategy mix, and Web, nonstore-based, and other nontraditional forms of retailing.

How Well Are You “Courting” Your Customers?

Posted on May 20, 2015 by bermanevansretail

As we know, in today’s competitive environment, we cannot take our customers for granted. We need to continuously “court” them and have them feel appreciated. Consider this observation from Oracle Marketing Cloud: “From the need to meaningfully nurture to the … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | 1 Comment

Do Better in Dealing with Negative Online Reviews

Posted on May 19, 2015 by bermanevansretail

Negative online reviews can have a devastating effect on businesses — unless they are handled properly. Here are some suggestions from Konnecti, a company that helps clients build their online presence.    

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , | Leave a comment

Revisiting Steve Jobs at Stanford: One of the Greatest Commencement Speeches Ever!

Posted on May 18, 2015 by bermanevansretail

At this time of college graduations, take a look at one of the gold standards of commencement speeches — Steve Jobs’ 2005 speech at Stanford. It is truly inspiring and has been viewed more than 22 million times at YouTube. … Continue reading →

Posted in Career Video Clips, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , , , , , , | 1 Comment