Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Do YOU Have What It Takes to Be an Entrepreneur?

Posted on March 8, 2016 by bermanevansretail

Interested in becoming an entrepreneur? The potential may be great; but risks may be high too. Below, you will find an entrepreneur’s quiz. We have posted several times on entrepreneurship, such as: Starting a Business? What Are the Best Books … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information | Tagged , , , , , , , , | 1 Comment

Turning Customers into Advocates

Posted on March 7, 2016 by bermanevansretail

All companies are after loyal customers — those who keep coming back to the firms and regularly repurchase from them. It’s a tough competitive battle to capture and retain such customers. But, even more valuable than loyal customers are loyal … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

What Happens to Our Privacy If a Company Is Sold?

Posted on March 5, 2016 by bermanevansretail

Most of us are not fully aware of the privacy policies and rules that go into effect if a company sold is sold or goes into bankruptcy. Suppose we signed up for a Web site that had specific restrictions on … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Privacy and Identity Theft Issues | Tagged , , , , , , , | 3 Comments