All companies are after loyal customers — those who keep coming back to the firms and regularly repurchase from them. It’s a tough competitive battle to capture and retain such customers.

But, even more valuable than loyal customers are loyal customers who also serve as brand advocates or evangelists. THESE people not only keep on buying from a specific firm; they also recommend their favorites to others — sometimes, as with social media, to many others.

Take a look at this infographic from Spendsetter (published by Retail TouchPoints).