Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Why Aren’t More Shoppers in Your Loyalty Program?

Posted on April 3, 2017 by bermanevansretail

Retailers (of all sizes and types) are continually on a quest to attract more people to their customer loyalty programs. This continues to be both a critical goal and a major challenge for them. [See 1, 2, 3, 4.] Today, … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

The Future Roles of the Physical Store

Posted on March 23, 2017 by bermanevansretail

As we are well aware, many traditional brick-and-mortar stores are evolving in response to the impact of online shopping — which more and more people are using both to acquire information and to make purchases without visiting a store. Big … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

eMarketer Launches New Retail Site

Posted on March 17, 2017 by bermanevansretail

Research firm eMarketer recently introduced a new Web site devoted to retail: https://retail.emarketer.com/. Three sections of the site are devoted to: News Retailers Restaurants   The new site is packed with tons of  timely — and regularly updated — information related … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment