Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

Many Small Business Owners Not Using the SBA

Posted on August 22, 2017 by bermanevansretail

Too many small businesses are not using the FREE resources of the U.S. Small Business Administration. As described on its Web site: “The U.S. Small Business Administration (SBA) was created in 1953 as an independent agency of the federal government … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , | 1 Comment

IKEA’s New Ads: Assembling Furniture Should Be Easy

Posted on August 15, 2017 by bermanevansretail

IKEA is a very smart marketer. In its latest print advertising campaign, it is focusing on how easy it should be to assemble DYI furniture — with a clever nod to the simplicity of assembling IKEA’s furniture. As reported by … Continue reading →

Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

The Internet of Things in Retail: Engaging the Connected Customer

Posted on July 31, 2017 by bermanevansretail

The International Institute for Analytics has published a good white paper on the Internet of Things — IoT in Retail: Engaging the Connected Customer: “How do you make your brick-and-mortar stores as smart as your Web site – so when customers walk … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Technology in Retailing | Tagged , , , | Leave a comment