Category Archives: Part 1: Overview/Planning

This sub-category encompasses an introduction to retailing, building and sustaining relationships in retailing, and strategic planning in retailing.

What Makes Great Customer Service?

Posted on April 6, 2015 by bermanevansretail

StellaService is a relatively new firm that measures the quality of customer service provided by online retailers. According to the company: Dedicated to helping consumers make more informed online shopping decisions, StellaService is the first and only independent provider of … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , | 1 Comment

Have a More Visual Online Presence — It Pays Off!

Posted on April 3, 2015 by bermanevansretail

Although there are many highly visual company Web sites, others could be categorized as “boring.” How can content be more attractively effective? Consider these observations by Neil Patel, writing for Quick Sprout: “Have you noticed that I publish a lot … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , | 1 Comment

How Should You Handle Angry Customers?

Posted on March 31, 2015 by bermanevansretail

All companies treasure and understand the value of happy customers. The extent and loyalty of happy customers is often the difference between success and failure. But, how should we deal with angry customers? As a general rule, we should not … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , | 1 Comment