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Category Archives: Global Retailing
How Shipping Options Can Affect Online Purchase Conversion
We know that not revealing shipping information until a customer is ready to pay for an item can have a dramatic impact on shopping cart abandonment. But another shipping topic that has not received as much attention relates to how … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Convert.com, customer expectations, customer service, experiential retailing, global, global retailing, infographic, logistics, merchandising, multichannel, shipping, trends
2 Comments
An Infographic on the Art of Window Displays
Window displays can play a large role in generating the enthusiasm and browsing behavior of shoppers. Great displays can generate store traffic that would otherwise be lacking. As Barry Rice writes for ShutterCo, a leading provider of shutters in Dublin, … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged advertising, customer expectations, experiential retailing, infographic, merchandising, multichannel, promotion, ShutterCo, tips, window display
3 Comments
Store Loyalty Down — Even in Australia
We know that many consumers are less store loyal and more fickle than ever before — due to both greater retail competition and higher expectations. So, what do hard data show us? Here’s a Nielsen example from Australia: “Shoppers are prepared … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged Austarila, competition, customer expectations, customer loyalty, discount, Nielsen, trends
1 Comment
