Author Archives: bermanevansretail

Tablet Ownership Triples Among College Students

Posted on March 16, 2012 by bermanevansretail

Over the past year, tablet ownership among college students has boomed. What are the implications of this? Click the image for the full story.

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , , | Leave a comment

A Groupon Alternative Aims to Offer Small Businesses a Better Deal

Posted on March 14, 2012 by bermanevansretail

As David Freedman reports in the New York Times: “Constant Contact has been one of the big success stories when it comes to online companies that specialize in serving small businesses. Some half a million of them count on the … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Social Media and Retailing | Tagged , , , , | Leave a comment

Startups Resist Facebook’s Pull

Posted on March 14, 2012 by bermanevansretail

As Shayndi Rice reports in the Wall Street Journal: “Startups are trying to reduce their reliance on Facebook Inc., a potential threat to the social network as it moves forward with its highly anticipated initial public offering. The risks and rewards … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Social Media and Retailing | Tagged , , , , , | Leave a comment