Author Archives: bermanevansretail

A Code of Conduct for Web Aggregators

Posted on March 12, 2012 by bermanevansretail

David Carr of the New York Times reports that: “As words and articles became digitized over the last 15 years, they began to float, there for the plucking and replication elsewhere. Words like ‘curation’ and ‘aggregation’ became the language of … Continue reading →

Posted in Online Retailing, Social Media and Retailing | Tagged , , , | Leave a comment

Stores Smarten Up Amid Spam Flood

Posted on March 10, 2012 by bermanevansretail

As Dana Mattioli reports in the Wall Street Journal: “Retailers have started to wear out their welcome in customers’ E-mail inboxes, forcing stores to rethink their spam strategies. Last year, the nation’s top 100 retailers by E-commerce revenue sent recipients an … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Better Business Bureau Steps Up Online Effort as Consumers Turn to Review Sites Like Yelp

Posted on March 8, 2012 by bermanevansretail

According to a story by Geoffrey Fowler and Angus Loten in the Wall Street Journal, lost in the buzz over Yelp, Angie’s List, and other online review sites “is the original feedback venue: the 100-year-old Better Business Bureau, which vets and … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment