Author Archives: bermanevansretail

China’s Massive Web Audience Turns to Social, Mobile, Video

Posted on March 6, 2012 by bermanevansretail

In China, the growth in the use of social, mobile, and video media is enormous. Click the image for the full story.

Posted in Global Retailing, Social Media and Retailing | Tagged , , , , , | Leave a comment

Five Ways to Derail Your Interview

Posted on March 6, 2012 by bermanevansretail

As reported by Rachel Farrell at MSN Careers: “An interview is one of the hardest things to obtain as a job seeker — and unfortunately, it’s also one of the easiest ways you can lose the job opportunity. Interview mishaps happen … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , | Leave a comment

How to Create a Hugely Successful Global Internet Marketing Campaign?

Posted on March 3, 2012 by bermanevansretail

“Evian’s video of Roller Skating Babies was not only watched millions of times on YouTube but it has also inspired a huge amount of different versions of this video with different sound tracks all over the world. This is a … Continue reading →

Posted in Global Retailing, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment