Author Archives: bermanevansretail

Opt-In E-mail Offers a Lesson in Loyalty Creation

Posted on April 3, 2012 by bermanevansretail

So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand? Click the … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

Track Yourself

Posted on April 2, 2012 by bermanevansretail

These images are linked to RescueTime, TallyZoo, and IDoneThis, three online tools which enable people to see how they’re doing. These tools were featured in a Wall Street Journal story on April 2, 2012.       

Posted in Career Useful Information, Careers in Retailing, Privacy and Identity Theft Issues, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

What is Pinterest?

Posted on March 28, 2012 by bermanevansretail

At Pinterest: “Our goal is to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added … Continue reading →

Posted in Social Media and Retailing | Tagged , , , , | Leave a comment