Author Archives: bermanevansretail

Justice Dept. Sues Apple and Publishers Over E-Book Pricing; 3 Publishers Settle

Posted on April 11, 2012 by bermanevansretail

Overpaying for E-books? Well, the U.S. Justice Department has said enough. As Julie Bosman reports in the New York Times: “The Justice Department filed a civil antitrust lawsuit against Apple and major book publishers on Wednesday, charging that the companies … Continue reading →

Posted in Online Retailing, Part 6: Merchandise Management and Pricing | Tagged , , , , , | Leave a comment

Boost Your Sales with a Web Site Video

Posted on April 8, 2012 by bermanevansretail

According to DemoClick: “Online video has revolutionized the way businesses use the Internet to advertise, educate, and inform their prospects, customers, and investors. Streaming video content has now become easier, more effective, and more affordable and is replacing the text … Continue reading →

Posted in Online Retailing, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

How to Find Your Authentic Voice on Social Media

Posted on April 5, 2012 by bermanevansretail

As Ross McCammon says in Entepreneur magazine: “Social media are often so spontaneous that basic principles are necessary. And the most basic principle of all is: Write like you talk. Which is the best piece of advice any writer can … Continue reading →

Posted in Social Media and Retailing | Tagged , , , , | Leave a comment