Author Archives: bermanevansretail

The Reality of Retailing in 2017

Posted on September 19, 2017 by bermanevansretail

In 2017 alone, we have had a number of posts on the present state of  of retailing. For example, see: More on the State of Store Retailing in 2017 Retail Data by World Region Doing Better at Ominchannel Retailing: Video Tips The Growth … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , | 1 Comment

A Quiz on Ad Technology

Posted on September 18, 2017 by bermanevansretail

Coversant, an ad tech and media company, has developed an informative and fun quiz about firms that want to do better with ad technology:   “DIY [do it yourself] can be dangerous. What do you know about ad tech? If … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , | Leave a comment

More on the State of Store Retailing in 2017

Posted on September 14, 2017 by bermanevansretail

Here is an informative infographic on the state of store retailing in 2017 that is not all gloom and doom. According to Kevin Flanagan, director of content marketing for TimeTrade: “In our third-annual State of Retail survey, TimeTrade asked consumers … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments