Author Archives: bermanevansretail

Reasons Why Many Startups Fail

Posted on November 15, 2017 by bermanevansretail

Starting a new business is often much harder than startups realize. For many reasons why many startups fail. To the extent possible, they must be avoided. Look at three of these posts about starting a new business: Do You Have … Continue reading →

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 8: Putting It All Together | Tagged , , , , | 1 Comment

Segmenting Holiday Shopper Behavior

Posted on November 14, 2017 by bermanevansretail

Although many people now begin their holiday shopping early, others do not. Segmenting holiday shopper behavior is important for retail success during the holiday season. According to Dani Cushion,  Chief Marketing Officer of Cardlytics, there are four holiday consumer shopping segments: … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

Holiday Season 2017 Shopping Tips

Posted on November 13, 2017 by bermanevansretail

Every year, we offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Below are our holiday season 2017 shopping tips  in the form of an infographic. As we have noted befores, the holiday season starts earlier each … Continue reading →

Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 2 Comments