Author Archives: bermanevansretail

Prepare Employees for the Expected — and the Unexpected

Posted on November 1, 2012 by bermanevansretail

HELLO: HOPE YOU ARE ALL SAFE AND SOUND. We’re still without power, Internet, and phone.  STAY SAFE! Things do not always go as planned. So, having contingency (back-up) plans is essential. As Robert Price notes: “Dealing with large crowds and … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , | Leave a comment

Hurricane Sandy’s Impact on the Economy

Posted on October 29, 2012 by bermanevansretail

Please be in a safe, secure place as you read this post. If you are in an affected area, business can wait. According to Evan Gold of Planalytics (a business weather intelligence firm), writing for CNBC: “Hurricane Sandy, a rare, late … Continue reading →

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 8: Putting It All Together | Tagged , , , , , , , , | 1 Comment

Want to Compete with Amazon? Focus More on Private Brands

Posted on October 29, 2012 by bermanevansretail

To better combat showrooming, many retailers are increasing their use of private brands. Why, these brands are only available at specific retailers and not for sale at Amazon and other online behemouths. This enables the retailers to stimulate customer loyalty … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment