Author Archives: bermanevansretail

Welcome Back, One World Trade Center

Posted on September 11, 2014 by bermanevansretail

It’s been thirteen years. Let’s never forget. Evans on Marketing It has been about twelve-and-a-half years since one of the worst days in American history — a tragedy that many of us will remember forever. Now, One World Trade Center … Continue reading →

Posted in Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment

The State of Showrooming Today

Posted on September 10, 2014 by bermanevansretail

It’s been a while since we’ve written about showrooming (see for example: 1, 2); but it remains a concern for many store-based retailers today. So, what’s currently going on with showrooming? According to RR Donnelly Retail, Rather than battle the trend … Continue reading →

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 2 Comments

2014 Retail Operations Superstars

Posted on September 9, 2014 by bermanevansretail

Retail Touchpoints recently released its Store Operations Superstar Awards 2014: “Successful store operations improve the customer experience and ultimately, the bottom line. But today’s store operators are constantly juggling numerous challenges, from managing mobile technology to motivating employees. As competition continues … Continue reading →

Posted in Part 5: Managing a Retail Business | Tagged , , , , , , , | 1 Comment