Author Archives: bermanevansretail

Interesting Facts Online Versus Offline Commerce

Posted on August 20, 2018 by bermanevansretail

As we have noted before, marketers must understand shopper online-offline psychology. In this post, we add several interesting facts online versus offline commerce.   Interesting Facts Online Versus Offline Commerce Thanks to Josh Wardini for authoring this section of today’s … Continue reading →

Posted in Online Retailing, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Mixed Results With Augmented Reality

Posted on August 15, 2018 by bermanevansretail

More than five years ago, we discussed augmented reality (AR). We highlighted the “magic mirror” used in retail stores. At that time, it was predicted that AR would rapidly gain popularity. But, according to new research, there are mixed results … Continue reading →

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Early Online Impact of GDPR

Posted on August 14, 2018 by bermanevansretail

As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In addition, it increases the obligations of firms that collect or process … Continue reading →

Posted in Global Retailing, Online Retailing, Privacy and Identity Theft Issues | Tagged , , , , | Leave a comment