Author Archives: bermanevansretail

Money Tips for International Business Travel

Posted on August 23, 2018 by bermanevansretail

Today, we offer money tips for international business travel. Please note: Most of these tips also apply to international consumer travel.   Fundera’s Money Tips for International Business Travel Thanks to Emily Campbell of Siege Media for authoring this section of … Continue reading →

Posted in Global Retailing, Part 5: Managing a Retail Business | Tagged , , , | Leave a comment

Voice Assistants Have Come to In-Store Shopping

Posted on August 22, 2018 by bermanevansretail

The technology behind virtual assistants, such as Alexa and Siri, keeps rapidly advancing. Not only can we order from our homes.  But some voice assistants have come to in-store shopping.   See How Voice Assistants Have Come to In-Store Shopping … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , | Leave a comment

Personalizing Your E-Mail Efforts

Posted on August 21, 2018 by bermanevansretail

Despite the popularity of texting, Facebook Messenger, and other newer communication tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts. … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment