Monthly Archives: January 2018

Recognize Declining Retailers: Three Stages

Posted on January 15, 2018 by bermanevansretail

As we read regularly, many retailers are having tough times. Today, we study how to recognize declining retailers: three stages of decline. Previously, we discussed other types of failure. For example, see Reasons Why Many Startups Fail and Why Don’t Some Store-Based Retailers Get It? … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 5: Managing a Retail Business, Part 8: Putting It All Together | Tagged , , , , | 2 Comments

Professions Perceived as Most Ethical – and Most Unethical

Posted on January 10, 2018 by bermanevansretail

Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices: World’s Leading Ethical Retail Firms and Do Company Ethics Affect Consumer Behavior? For most of us, the leading study … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Influencer Marketing Keeps Evolving

Posted on January 9, 2018 by bermanevansretail

At the beginning of 2018, we offer another post on influencer marketing. With the growth of social media, influencer marketing is vital. Today, we examine how influencer marketing keeps evolving. To recap, these are two of our posts on this … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Social Media and Retailing | Tagged , , , , | Leave a comment