Monthly Archives: December 2014

Auto Dealers Not Yet Exploiting the Growth of Smartphones

Posted on December 21, 2014 by bermanevansretail

As we have noted several times before, consumer use of their mobile devices has been growing rapidly (for example, see 1, 2). Yet, their use of smartphones to access content varies greatly by product category. According to a new study … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

Do You FULLY Understand What’s Involved with Personalization?

Posted on December 19, 2014 by bermanevansretail

As we have noted before (see 1, 2, 3), customer personalization is an important tactic for retailers — both online and offline. Recently, Neustar (a data-driven intelligence firm) published an interesting report on customer personalization: “Customers expect it. Technology enables … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , | 1 Comment

Retail TouchPoints’ 2014 Customer Engagement Award Winners

Posted on December 18, 2014 by bermanevansretail

As we recently posted, the customer’s shopping experience  is vitally important to the success of any retailer. The retailers selected for Retail TouchPoints’ 2014 Customer Engagement Awards certainly grasp this: “As we move into 2015, retailers are focused on finding … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , | Leave a comment