It is imperative that retailers generate and analyze customer analytics — both to learn more about shoppers and to improve their strategies.

Recently, Capillary Technologies conducted research on this topic. Below is an infographic that summarizes some of its key findings: “The infographic shows how monetizing customer data is simple – just identify your retailing challenges, extract required intel out of raw customer data, and then you just connect the dots. Understanding customers doesn’t get any easier, does it?”