An Interview with Auntie Anne’s Founder

Posted on August 21, 2013 by bermanevansretail
Anne Beiler is the founder and CEO of Auntie Anne’s. Recently, she sat down for an interview with Fortune about her career and life.
As Dinah Eng notes in the lead in to the interview: “When Anne Beiler bought a stand in a weekly Pennsylvania farmers’ market, her ambitions were modest. The founder and CEO of Auntie Anne’s started the company after enduring personal and family trauma. Today, it’s the largest soft-pretzel franchise in the world, and its 1,200 outlets can be found in malls, airports, and boardwalks in 26 countries. Auntie Anne’s is now owned by Focus Brands, and it generated sales of $410 million in 2012.”
Click the image to read Anne Beiler’s story.
Photo by Mark Peterson

 

 

This entry was posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , , . Bookmark the permalink.

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