Recently, Amazon.com decide to partner with Facebook and begin offering a Birthday Gift Card program for its customers.

As Erin Lynch reports for Multichannel Merchant: “Amazon has teamed up with Facebook and launched a new program that allows users of both services to band together to surprise friends on their birthday with an Amazon gift card. The service, Amazon Birthday Gift, lets an Amazon user on Facebook start a gift card for any of their friends on the social media site. Once the gift is created, mutual friends will then be notified via Facebook and asked if they want to contribute to the gift. A single friend can start a gift by adding a $1, $5, $10, or $25 to the Amazon.com gift card and include a birthday message.”

Here’s a video overview.