Window displays are important tools with regard to creating and sustaining a store’s image, the perception of its trendiness, and so forth.

As John Coulter writes for Target Shop Talk: “A window with little in it is clearly missing a trick. Equally, present people with clutter, frustrate their browsing, and you’ll achieve the same. You need something in the middle — something that grabs the attention of those in a hurry and engages those that are not. You need a shop window that works. But winning window displays don’t just happen by chance. And they aren’t just great to look at. They attract business and make you money.”

Click the image to read Coulter’s seven tips for “How to Design a Window Display.”