According to a 2013 survey by Alliance Data,  the majority of U.S. moms said that they used a smartphone or tablet at least once a week during the shopping process — for research and/or buying. More than one-third of the respondents reported using a mobile device daily for some of their shopping (again, research and/or buying). 

Take a look at this chart to see the most popular product categories for mobile shopping by U.S. moms. Click the chart to read more from eMarketer.