Online Shopping in Developing Countries

Online shopping is growing everywhere around the world, including developing markets.
Recently Jana, a research firm specializing in mobile media, conducted a survey of online shopping by mobile phone users in five developing countries: India, Kenya, Nigeria, Philippines, and  South Africa.
For some of Jana’s findings, look at the chart and click on it to read more.


 

This entry was posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , , , . Bookmark the permalink.

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