Pinterest is booming — and, as a result, the social media site is now a key aspect of many companies’ online strategies. For example, see these two previous posts: Better Understanding Pinterest and The Appeal of Pinterest to Retailers.

Today, according to Crispin Sheridan, reporting for ClickZ: “The new ‘it girl’ in Hollywood may be Jennifer Lawrence, but in the online world it’s Pinterest. The image content sharing service just raised $200 million at a $2.5 billion valuation and is successfully being leveraged by several online retailers and large brands. Eighty percent of Pinterest users are women and one in five women are on it. And they’re not posting pictures of their kids — like that other declining social behemoth, Facebook. No, Pinterest users are curating everything from home décor and kitchen gadgets to baby products. They’re in a buying mood and they’re browsing for the next ‘it’ item. Why is that important? Simply, if you can make social profitable and influence commerce you are going to win the popularity race.”

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