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Not a Marriage Made in Heaven: When Class Meets Mass
So, it might seem a good fit for Last Call merchandise to also be sold on eBay. However, this coupling did not turn out so well. As reported by Ina Steiner
This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged customer expectations, customer service, eBay, experiential retailing, failure, Last Call, location, merchandising, multichannel, Neiman Marcus, online shopping, planning. Bookmark the permalink.

