Store Mannequins Mimic Customer Movements in Japan

There are many fun uses of technology by Japanese retailers to encourage more shopper engagement.
John Yong reports for designtaxi.com that: “Japanese clothing retailer United Arrows has found an innovative way to make customers pay attention to its display windows. It uses two ‘MarionetteBots’, half mannequins-half robots capable of mimicking the movements of customers that walk in front of the display windows. And it utilizes Kinect technology and a series of wires, to allow the mannequins to copy the movement of any person — similar to a marionette.” 
Take a look at a YouTube video about United Arrows.

 

This entry was posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing, Video Clips (non-career) and tagged , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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