Online Shoppers: A Global Perspective

Although consumers in the United States generate the most online sales dollars each year (with $385 billion expected in 2013), China has the greatest number of online shoppers (with 271 million in 2013).
Check out this table from eMarketer; and click on the chart to learn more.

 

This entry was posted in Global Retailing, Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , , , . Bookmark the permalink.

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