Mobile Shopping Is Heating Up

In 2011, U.S. retail sales via mobile devices totaled $13.63 billion. By 2016, annual retail sales through mobile media are expected to reach $86.86 billion.
As eMarketer notes: “With digital storefronts just an arm’s length away, millions are reaching first for their smartphone [or tablet] when the urge to shop strikes. Whether at home or on the go, these consumers use their phones [and tablets] to browse and research products, hunt for deals, and make purchases.”
Click the chart to learn more about mobile shopping trends.

 

This entry was posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing and tagged , , , , , , , , , , , , . Bookmark the permalink.

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