Nielsen recently did research on the impact of connectivity (the use of connected devices) on shopping behavior around the world. The firm concluded that: “Connected devices have become a way of life for many, but shoppers are digitally engaged to varying degrees depending on the products they buy. While E-commerce activity for some consumer packaged goods (CPG) products — especially perishable categories where freshness counts — may not be as transformative as other non-CPG industries — such as books, music, and travel — online grocery purchasing power is growing.”

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