Slow Going for QR Codes in Russia

According to a story in eMarketer, smartphone use by Russians is increasing, but feature phones remain dominant: “Consumers are starting  to familiarize themselves with QR codes — but most still don’t know what 2-D mobile barcodes are, according to data from market research firm and consultancy J’Son and Partners.”
Click the chart to learn more.

 

 

This entry was posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 7: Communicating with the Customer, Technology in Retailing and tagged , , , , , , , , , . Bookmark the permalink.

1 Response to Slow Going for QR Codes in Russia

  1. Pingback: Using QR Codes for Direct Marketing

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