Tag Archives: trust

What Does a Franchise Disclosure Document Look Like?

Posted on May 24, 2012 by bermanevansretail

Click on the logo to see an actual Dunkin’ Donuts franchise disclosure document (all 500+ page).

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , | Leave a comment

Mobile Wallets Have Uphill Climb to Consumer Acceptance

Posted on May 16, 2012 by bermanevansretail

Why aren’t more consumers embracing mobile wallets when shopping? Click the chart to find out. 

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

How to Find Your Authentic Voice on Social Media

Posted on April 5, 2012 by bermanevansretail

As Ross McCammon says in Entepreneur magazine: “Social media are often so spontaneous that basic principles are necessary. And the most basic principle of all is: Write like you talk. Which is the best piece of advice any writer can … Continue reading →

Posted in Social Media and Retailing | Tagged , , , , | Leave a comment