Tag Archives: tips

How Strong Is Your PERSONAL BRAND?

Posted on November 29, 2013 by bermanevansretail

As has been widely discussed (also click here), creating a strong personal brand is one of the most important things that you can do for getting a job and advancing in your career. Branding is not just a task for retailer!! … Continue reading →

Posted in Career Useful Information, Careers in Retailing | Tagged , , , , , | 1 Comment

The Good, the Bad, and the Ugly of Social Media

Posted on November 23, 2013 by bermanevansretail

Recently, I did a full-length radio interview with Dr. Suzanne Phillips for her CoSozo Psych Up Show on the topic of social media. We talked about the good, the bad, and the ugly aspects of social media — including a … Continue reading →

Posted in Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , | Leave a comment

Holiday 2013 Shopping Tips

Posted on November 20, 2013 by bermanevansretail

Every year, I offer a list of holiday shopping tips intended to help people avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, … Continue reading →

Posted in Online Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , | Leave a comment