Tag Archives: strategy

Is Burger King Ready for a Comeback?

Posted on June 12, 2012 by bermanevansretail

In 2011, Wendy’s became the number two burger chain (franchise operator) in the United States, dropping Burger King to the third position. Now, Burger King is poised for a comeback — of sorts. Advertising Age’s Maureen Morrison reports that: “It’s … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional | Tagged , , , , , | Leave a comment

Technology Monitors the Pulse of Retail Real-Estate

Posted on June 10, 2012 by bermanevansretail

As Connie Robbins Gentry writes in Chain Store Age: “Call it the Amazon Syndrome, but ironically the retailer that set the gold standard for building customer-centric real-estate models has no brick-and-mortar real-estate. Yet, the icon of online commerce taught the … Continue reading →

Posted in Part 4: Store Location Planning, Technology in Retailing | Tagged , , , , , | Leave a comment

McDonald’s: Ever Changing

Posted on May 28, 2012 by bermanevansretail

After a period of lackluster performance, McDonald’s is once again a retailing powerhouse. Part of McDonald’s current strategy involves an initiative known as “Changing. Together.” One of the menu items that McDonald’s has changed is the Happy Meal, which is … Continue reading →

Posted in Part 1: Overview/Planning, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment